With the market showing a multi-level and evolving consumer demand, display environment fully embracing fashion brand positioning associated elements to create an environment of creative thinking to infect consumers, sanitary products, processes and use of functional homogeneity has gradually weakened, while the symbol of status and decorative features are becoming increasingly prominent, decorative store has been higher than practical, able to demonstrate the quality of the brand image and personality can get consumers to focus on brand culture, the concept of brand culture The more clearly shows the more market appeal, only precise market segmentation to gradually expand the target consumer groups. In general, the brand's culture through brand LOGO, stories, terminal display, for sale, then surgery, print and video ads, etc., so that consumers feel 360 degrees in the visual, auditory, tentacles. Of action burger purchase ceramic tiles, but few companies able to clearly express the cultural strategy. No culture of enterprise is often not the root. It is understood that the economic policy in the Middle East is relatively free loose, such as the UAE, in addition to a 5% import duty, the basic no other taxes, business is very easy to enter the market. To some extent, this is to attract businesses to the platform exit tile products. Polarization serious, high-end brands and export volume is closely related to the project description export manager Cai Rongze super magnetic tiles, "probably 7-8 years ago, ceramic tile exports to the Middle East market is very easy, and any tile can be sold on this platform burger Ceramic tiles information, so that enterprises make money. But in recent years, in the Middle East, especially in Dubai, tile products exported to China is particularly difficult. "burger which ceramic tile products, price competition and monopoly is hindered China to the Middle East market output Two tiles prominent reasons. "In the Middle East, local consumption there are two extremes: one is the aristocratic consumption, and the other is cheap consumer" JNJ mosaic export department in charge of brand marketing center, said Qian Cai. In the Middle East burger ceramic tiles, ceramic tile projects concern is quality, price secondary; and general home improvement consumers are more concerned about the price, while ignoring the quality requirements. Therefore brand exports industry leader in high-end positioning of such JNJ mosaic similar to local construction, especially the amount of hotel construction projects are closely related. Ceramic tile industry preferred burger burger _ _ red cedar ceramic ceramic tiles provided by Foshan Ceramics Co., Redwood City, Guangdong. Redwood City, Guangdong Foshan Ceramics Co., Ltd. (www.hongshanshu.co) strong, credible, in Zhengzhou, Henan Province of wear-resistant tiles industry has accumulated a large number of loyal customers. The company better work attitude and constantly improving innovative ideas will lead Redwood ceramics and you hand into the brilliant, for a better future!