Brand wings are spread, and the key transmission is executed. There is a saying "one-third plan, seven executed" for ceramic brand communication, the advocate is "brand to create three stages." Brand was founded early in order to increase brand awareness as the main task, telling the audience, "Who is the brand?" "What is the product under the brand advantage?" At this stage, to the functional demands established brand segment. Brand growth, in order to improve the brand influence of high wear-resistant tiles information, especially the reputation as the main task, telling the audience, "What brand respected?" At this stage, the brand with emotional appeal emotionally to win the audience recognition and preference. Brand maturity, in order to consolidate the brand's influence, a representative of the regional culture as the main task, telling the audience "what the brand stands for cultural values, what kind of ethnic representatives." Most of the bathroom tile brand created in the first stage, at this stage, on the bathroom tile businesses most important thing is awareness. The author believes that awareness is leather, reputation is gross, "Without the skin, high wear-resistant ceramic tiles, MaoJiangYanFu"? So high wear resistant tiles procurement, in the early stages of the brand created, some unconventional communication, able rapidly enhance brand awareness. At this stage, the visibility is competitive! With the market showing a multi-level and evolving consumer demand, display environment fully embracing fashion brand positioning associated elements to create an environment of creative thinking to infect consumers, bathroom product homogenization process and the use of function has been gradually weakened, while the symbol of status and decorative features are becoming increasingly prominent, decorative store has been higher than practical, able to demonstrate the quality of the brand image and personality can get focus on brand culture consumers high wear-resistant tiles, the concept of brand culture can show more clearly the more market appeal, only the precise market segmentation to gradually expand the target consumer groups. In general, the brand's culture through brand LOGO, stories, terminal display, for sale, then surgery, print and video ads, etc., so that consumers feel 360 degrees in the visual, auditory, tentacles. Course of action, but few companies able to clearly express the cultural strategy. No culture of enterprise is often not the root. High wear-resistant tiles Service | high wear tiles | ceramic provided by Redwood Redwood City, Guangdong Foshan Ceramics Limited. Redwood City, Guangdong Foshan Ceramics Co., Ltd. (www.hongshanshu.co) strong, credible, in Zhengzhou, Henan Province of wear-resistant tiles industry has accumulated a large number of loyal customers. The company better work attitude and constantly improving innovative ideas will lead Redwood ceramics and you hand into the brilliant, for a better future!